Saw the infographic below and thought I would share... Customer Experience Is More Important Than Advertising.
· Only 4% of customers trust advertising…
· 40% of people began purchasing from a competitive brand because of its reputation for great customer service
· 55% are willing to recommend a company due to outstanding service, more so than product or price
· 85% would pay up to 25% more to ensure a superior customer experience
Top Reasons Why Customers Switch Brands
· Interaction with a rude employee
· Unexpected charge or fee
· Poor quality of product or service
· 79% of customers told others about their bad experience
A full 85% of customers who had a bad customer service experience wanted to warn others about doing business with the company. 66% of customers wanted to discourage others from doing business with the company. 55% of customers wanted to vent their anger. But only 24% of customers actually tried to contact the company to get the issue resolved.
