Seven Facts Marketers Need to Know About Mobile Users

Since we have spent some time talking about mobile marketing and geo-fencing over the past two weeks, I thought I would share a great article I found on MarketingProfs.com.  Thank you Greg Webster for sharing.

Seven Facts Marketers Need to Know About Mobile Users. 

 

1.   Mobile users are driven by the fear of missing something (FOMS).  This is the primary reason we check our phones so often. 

 

 

2.   Mobile devices are most used during “found time”.  On the way back from lunch today, Lewis, J.J. and I were talking about the good old days when you came back to the office to a stack of pink message forms.  Of course we were all checking our cell phones at the time looking for missed calls, texts and new emails.  Today if you have a moment of unused time, it is considered the perfect time to check your phone.  And instead of “thinking”, “reading” or “daydreaming”, we now kill time with a  mobile device.

 

3.   People pick up their smartphones upwards of 100 times every day.

 

4.   Mobile users spend more time on the home screen than any other screen – a staggering 26% of their time.  This is a message that more of us should pay attention to.  It is not only important to get your app downloaded, how do we get the consumer to post it on their Home Screen?

 

5.   Users respond to mobile alerts.  92% will pick up their device to check a missed call.  88% will pick it up to check a missed text. Another great reason to use mobile push alerts…

 

6.   Notifications drive behavior.  51% of smartphone users strongly agree that the first thing they do when they pick up their handset is check their notifications.  Mobile push alerts!

 

7.   The longer you have owned a smartphone, the more likely you are to pick up your phone and check for messages.

 

“The very best marketing comes from observing consumer behavior and inserting your message into their behavior.”