Mobile

Video Engagement On Mobile Almost Three Times Higher Than Desktop
The key findings include:

• The average CTR for mobile campaigns (13.64%) is almost three times that of desktop (5.45%);
• The average click-through-rate of mobile video campaigns has increased by 265.7% over the last four quarters, rising from 3.73% in Q4 2012 to 13.64% in Q3 2013;

The Top 7 Reasons Why Mobile Ads Don't Work

Dartmouth study sheds light on mobile vs. Web By Christopher Heine

• The screen is too small...
• People are just too busy for ads...
• ...69 percent of respondents hate it that they cannot easily return to the content they were reading...
• Too hard to get online with cell phones...
• Per 54 percent, it's too frustrating when mobile consumption is interrupted
• Ads take too long to load
• Consumers are just not in the mood for ads

Smartphone, Tablet Uptake Still Climbing in the US
Smart phone penetration hits 74%. Hispanic hits 87%...

Hispanics Lead as Web Users Who Are Truly Mobile-First
"There is one group who overindexes considerably for using the mobile phone to access the internet: Hispanics."