While overall sales to ethnic groups across
the board have risen strongly since the 2008 financial downturn, US Hispanics
have led the way. According to Polk sales figures, the overall market for
new-vehicle sales in the US grew 9% between H1 2012 and H1 2013, while Hispanic
sales grew 16% during the same period. All told, Hispanics spent $32.7 billion
on new vehicles and leases in 2012.
Brands Can Look To Government To Respond To Hispanic Mobile Users
2013 has been the year of the Hispanic mobile user. Study after
study has confirmed that U.S. Hispanics are embracing mobile devices in record
numbers and using them religiously. The
Federal Reserve recently found that 60% of Hispanics have smartphones vs.
50% of non-Hispanic whites. Brands Can Look To Government To Respond To Hispanic Mobile Users
Smartphone, Tablet Uptake Still Climbing in the US
Smart phone penetration hits 74%. Hispanic hits 87%...
Read more at http://www.emarketer.com/Article/Smartphone-Tablet-Uptake-Still-Climbing-US/1010297#izBxoiqUjqfVpbQs.99
Hispanics Lead as Web Users Who Are Truly Mobile-First
"There is one group who over indexes considerably for using the mobile phone to access the internet: Hispanics."
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