Tuesday, October 22, 2013

Marketing

Do Cross-Platform Campaigns Yield Results?

Easy answer.  "Nothing operates in a vacuum."  Yes.

The Law of Familiarity shows us that the first step in securing a new customer is that your brand must be familiar to them.  The  more familiar you are, the more likely they will give you a chance to do business with them.

Ever wonder why politicians spend so much just advertising their name.  What other "business" do you know that would use thousands of yard signs?  They know, especially for local to state elections, that research shows when a voter goes into the booth,  they will pull the lever for the name they recognize, regardless of whether or not they know what the candidate stands for.  Advertising works. 

Now which types of advertising work best...


The research showed that sales lift during the promotion was highest among those who had viewed the campaign on both TV and digital channels,...

Read more at http://www.emarketer.com/Article/Do-Cross-Platform-Campaigns-Yield-Results/1010317#JhjTRyqoOcggh6W2.99


Why Digital?

"The very best marketing comes from observing consumer behavior and inserting your message into their behavior."





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