One
of the most frequent questions I receive, especially this time of year,
revolves around how the mobile category is affecting holiday shopping.
Here are links to three articles that may provide a little clarity!
· People tend to increase the value of an item the moment
they take ownership of it. Psychologists call this the "endowment effect."
·
One
recent study found that people who touched an item felt an increased sense of ownership toward
it. A follow-up study found that simply imagining touching an object produced the same
possessive feeling.
·
In the
iPad condition, the endowment effect thrived. On average, test participants
using the tablet wanted to sell their item for significantly more than those
using the laptop (roughly $213 to $154). Pressing a finger against a digital
image on a fake website in a laboratory--that's all it took to make people feel
like they owned an item, and to value it more as a result.
·
Americans spent $3
billion shopping online on Thanksgiving and Black Friday, and a quarter of
those sales were made with smartphones and tablets, according to Adobe….
·
The trend really
applies more specifically to Apple’s iPhones, which drove $126 million in
sales, and iPads, which were responsible for $417 million…
·
Adobe said that online shopping on
Black Friday peaked between 11am
and noon ET, with $150 million in sales that hour…
· While mobile
traffic from Thanksgiving through Sunday accounted for much (41%) of all online
traffic, it increased more than a third (35%) from the same period last year,
based on the IBM data.
· Survey Analytics
found that while many (62%) of Black Friday shoppers did their shopping online,
a third (33%) shopped on mobile phones.
· Smartphone…
visits increased 69%, page views increased 103%, average order size
increased 16% and mobile sales increased 258%.
Buddha
