A study released this week by video library management company Levels Beyond...
- 59% of consumers are likely to watch branded video on a company website.
- Similarly, 71% of marketers agree that brands should be video content producers.
- However, 75% of marketers say that producing video is not a priority for their company, with 40% claiming their brand rarely uses video.
- Americans watched 52.4 billion online content videos in December.
- In total, 188.2 million Americans—86.9% of the US Internet audience—watched online videos during the month.
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth
- 100 hours of video are uploaded to YouTube every minute
- According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network
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