The Future of Digital: 2013

Fellow Marketers of Digital Excellence

A link to a great presentation from Business Insider below.  A few highlights.

·       "New Media" dwarfs "Old Media" in market value.

·       The most important trend is multiple devices and screens.

·       PCs are now the small share of connected devices.

·       And PC vendors are getting smoked.

·       60% of online devices are now smartphones or tablets.

·       Screen fragmentation creates opportunities.

·       Mobile is the only media that is growing.

·       20% of Internet traffic is mobile.

·       38 million US Facebook users visit only on mobile.

·       Mobile drives all of Facebook's revenue growth.

·       250 million tablets will be shipped in 2013.

·       60% of all new computing devices run Android.

·       Apple has a big edge in eCommerce traffic.

·       There’s only one thing you need to remember about media – “Attention is monetizable”.

·       Money follows eyeballs.

·       Eyeballs are moving to digital, especially mobile.

·       And the money is following.

·       Digital now accounts for ¼ of total ad spend.

·       43% of ad revenue at 20 biggest companies is digital.

·       Digital spending is now bigger than TV.

·       Google is now bigger than all newspapers and magazines combined.

·       Print revenue has fallen off a cliff.

·       TV may be next.

 The Future of Digital: 2013  

 If you are interested, I have this PowerPoint presentation, but the file is very large – 30mg.  I will be happy to send you an electronic copy via the mail…