Customer Experience Is More Important Than Advertising.

Saw the infographic below and thought I would share...  Customer Experience Is More Important Than Advertising.   

·       Only 4% of customers trust advertising…

·       40% of people began purchasing from a competitive brand because of its reputation for great customer service

·       55% are willing to recommend a company due to outstanding service,  more so than product or price

·       85% would pay up to 25% more to ensure a superior customer experience

Top Reasons Why Customers Switch Brands

·       Interaction with a rude employee

·       Unexpected charge or fee

·       Poor quality of product or service

·       79% of customers told others about their bad experience

A full 85% of customers who had a bad customer service experience wanted to warn others about doing business with the company. 66% of customers wanted to discourage others from doing business with the company. 55% of customers wanted to vent their anger. But only 24% of customers actually tried to contact the company to get the issue resolved.