SEO/SEM

Google's ad prices are still sagging as marketers pay less for commercial pitches on mobile devices, but the number of revenue-generating clicks on those ads is rising at a much faster clip. The equation resulted in a 36% increase in Google's earnings for the three months ending in September.

Eating My (Key)Words:  Changing the Way We Think About SEO
... The truth is that search is heading in a direction that most of us could not have foreseen… a technically complex and varied amalgamation of platforms, devices, and inputs.

Hummingbird - the end of keyword marketing?
In September, the world’s leading search engine celebrated its 15^th year. Google marked the occasion with the announcement of a major overhaul to their Search Algorithm – the secret sauce used by Google to scour the web to deliver your best query results.

Do Display Ads Influence Search?

We found that display ads have a significant impact on search applications, as well as clicks. The

majority of this spillover was not instant, but took effect only after two weeks.